Self-publishing: Have a Game Plan

Alejandro 500x750 Guest blog by K. Victoria Chase, author of Alejandro

When I was ready to publish my fifth novel, I knew I had to do it myself. There are a host of reasons why authors should self-publish, but many still believe it’s an impossible undertaking. Let me make a molehill out of that mountain.

As with just about anything, especially major decisions, you need to have a game plan; and self-publishing is a major decision. You’re offering your work to the praise and derision of the world. This shouldn’t be taken lightly.

But the weight of the decision can be lightened by knowing exactly what steps to take next. So, after writing that epic book, you need to do a few things before the world is ready for it’s awesomeness. Now, plans can vary, but this is essentially what I’ve learned (and followed) from indie author pioneers.

1. Hire and editor. ‘Nuff said.

2. Hire a formatter. Unless you want to do it yourself. I can tell you from experience (formatting for print using Createspace) the money I spent on both the ebook and print formats was well worth it. Plus, you’ll receive several formats to upload to a variety of places.

3. Hire a cover artist. Why, oh why do people create their own covers? Unless you do it for a living, spare us the cut and paste/drawings/sketches/whatever and let us want to buy your book because of the great cover you’ll be hiring someone to do.

4. Copyright. You don’t have to do this right away, but at least you’ll be covered if ever you need to prove you’re the original creator of that masterpiece.

5. Buy ISBNs. Again, this is optional as many distribution sites allow you to buy/use their free ISBNs (Smashwords, Amazon…)

6. Open Accounts with Distributors. Amazon, Barnes and Noble, Smashwords (which will populate a host of others), All Romance Ebooks, etc. Unless you’re participating in Amazon’s KDP Select program, where your book will be sold by Amazon exclusively, have your work sold everywhere so people don’t have to search for it.

Don’t forget to set a price for success=sales. Too high (regardless of what you believe it’s worth) won’t generate sales and too low won’t attract the readers who’ll remember you and buy your next book.

After you upload your edited, formatted, brilliantly-covered, copyrighted, ISBN-tagged work, press publish! You’re officially an indie author. Congratulations. Now, the hard part begins: marketing. But that’s another post.

7. Start writing the next book!

My first self-published title:

Buy: Alejandro (The Santiago Brothers Book Two)

orig_41406_026gtAbout the Author: From childhood, K. Victoria Chase enjoyed writing stories and plays and reading Christian romance. She received degrees in Criminal Justice and Diplomacy and worked as a federal law enforcement officer for several years before deciding to try her hand at writing a complete novel. Today, K. Victoria Chase is an Amazon bestselling author both in the US and the UK. She writes both clean and Christian interracial romance.

Visit K. Victoria Chase at

Buy: Alejandro

Author: Guest Blogger

Guest Bloggers featured at Love Romance Passion are romance authors, various industry personnel, and readers just like you!

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